I love magazines, which is a big problem because I don’t like to throw them away. My room is filled with stacks of them. I like having them around no matter how old they are, because they’re time capsules. There’s nothing I like better than cracking open a Time or a Newsweek from a year ago or 20 years ago. It’s like getting a synopsis of the major news of the day, as well as the cultural and popular trends. You can even learn a lot from the ads. (My favorite are magazines from the 70s; there’s a ridiculously silly amount of faux wood paneling on every consumer product out there). For a history major like me, magazines are a treasure.
My favorite magazine is The Economist, which is a fantastic read if you’re interested about, well, anything, from global events, politics, business, and science. It’s smartly written and brilliant, and at the very least you owe it to yourself to get the annual Holiday issue. Next up is The Atlantic, probably the most prestigious American magazine around; it’s founders were guys (and gals) with names like Emerson, Longfellow, and Stowe. It published Mark Twain and Emily Dickinson. And while the current stable of writers such as James Fallows and Robert D. Kaplan aren’t quite Mark Twain, they remain insightful and intelligent. The Atlantic is something you should read if you’re interested in the idea that is America. And then there was my guilty pleasure: Entertainment Weekly. I’d been a fan of EW since it’s debut in 1990. In the pre-Internet age, it was the way that a kid in the Northwest corner of the country could keep up with the latest movies, music, and books on a weekly basis. It was such a revelation when it appeared; here was the equivalent of Time or Newsweek, but for popular culture. Over the ensuing decade, it became a constant companion anywhere I went. And I was so proud and gobsmacked the day I found out that one of my compatriots from The Daily was on staff by reading her byline.
And then I canceled my EW subscription on Saturday.
It’s sad to say, but the magazine doesn’t speak to me anymore. It’s not because Aintitcool and Televisionwithoutpity and MSNBC all feed my constant fix for information about movies and television. I’m a purist. I like print. I like paper. I like being able to roll up with a magazine anywhere, in any position, whether it’s dangling upside down on the couch or sitting on the porcelain throne or in those “please stow all electronic items at this time” moments during takeoffs and landings. And you already know I love throwing magazines into a stack in my room, in case the Big One should hit San Francisco and, centuries from now, when the archeologists finally get around to digging up the remains of my place they can discover a treasure trove of magazines. The reason I killed my EW subscription is the fact that the magazine is no longer interested in me, probably because I’m not a teenage girl. How many times can the editors shove a Twilight cover or mention on the cover? What’s with all the pages devoted to “Where can I buy that scarf that Leighton Meester wore in that episode of Gossip Girl?” Why is there so much more focus on gossip and celebrity? Screw that. In its race to appeal to the People demographic, EW left behind longtime fans like me. If we wanted People, we’d buy that stupid, vapid, empty calorie magazine.
Of course, the problem is that I’m such a longtime fan. As in, I’ve been reading since 1990, which means I’ve got to be more than 25 and probably (*gasp*) over 30. I’ve never understood the lavish devotion to the “tween” set uber alles. They don’t make money. Guess who bought a luxury sedan, a 50-inch plasma, a high-end PC, and a second iPhone in the past two years? Probably not them.
So I’ll stick with The Economist and The Atlantic. And you know what’s really great about The Economist? Here’s a magazine that not only refuses to dumb down its content, but it’s practically the only magazine in the industry whose advertising revenue grew last year. And they not only grew, but they grew by a sizzling 25-percent. In the meantime, every other magazine is dying or desperately trying not to die; Time, Inc., which publishes EW, has laid off hundreds in the past year. Here’s a hint, EW: There’s a lot of money to be had in catering to people who like to be well informed.